Yishan Liu
Resume

1. Culture Lime, Visual & Motion Designer

Visual & Motion Designer Feb 2026 to Present · Remote, New York

‣ Produced a 90-second brand narrative promo film, directing the full pipeline from concept through motion design, editing, and sound design to establish the organization's visual identity for public-facing communications.

‣ Led the complete visual redesign of the company website, defining layout, visual hierarchy, sitemap, navigation flow, and interaction design; delivered specifications for development handoff.

‣ Co-developed the brand identity system, establishing typography, color palette, and visual language guidelines tailored to different event types and audience contexts.

‣ Delivered 4 to 5 Instagram promotional videos for April events, combining motion graphics, editorial pacing, and audio design to build a cohesive brand voice across social channels.

2. Samsung Electronics, Designer

Contract, Jun to Aug 2025 · Remote Atlanta, GA

Produced 2 product explainer videos using 3D modeling and motion graphics to visualize new hardware features, emphasizing interaction flow and user experience for client presentations.

Developed the final client presentation deck for a cross-functional design strategy project, shaping storytelling structure and visual identity across all deliverables.

Illustrated 30+ wallpaper designs rooted in Samsung's brand philosophy, translating abstract brand values into emotionally resonant visual narratives for product integration.

3. CADY, Digital Designer

Contract Jan to Mar 2025 · On-site Atlanta, GA

Illustrated 10+ thematic digital backdrops for photography studio use, tailored to diverse shooting scenarios and visual moods, with select pieces incorporating motion effects.

Documented all visual assets with organized design files and style guides to ensure long-term production accessibility.

4. Publicis Groupe, Visual Designer

Intern,Jul to Sep 2024 · On-site Beijing, China

Delivered 30+ promotional posters for holiday campaigns, product launches, FMCG exhibitions, and e-commerce platforms, serving pharmaceutical clients including Pfizer, Haleon, Johnson & Johnson, Roche, and Novo Nordisk.

Developed key visuals for 3 to 4 brand campaigns (7 to 8 KV posters), establishing visual direction and ensuring consistency across multi-channel deliverables.

Produced approximately 5 quarterly report layouts, translating complex data into clear, visually structured presentations for client stakeholders.

Designed custom illustrations, decorative elements, and thematic graphics for editorial layouts, and contributed 3 to 4 logo design proposals to strengthen brand communication across digital channels.

Designed 5 to 8 WeChat editorial layouts with original illustrative elements.

Collaborated with account executives in daily cross-functional meetings, working within Publicis Groupe's structured agency workflow across multiple concurrent client engagements.

5. National Museum of China, Visual Artist

Freelance, Mar to Aug 2024 · Hybrid Beijing, China)

Contributed to "Magnificence and Grandeur: Immersive Experience of Grotto Art" (华彩万象), a 1,500㎡ nationally recognized immersive exhibition exploring the history of Buddhism in China through five major grottoes. The exhibition attracted 100K+ visitors, was later adapted for VR, and is currently touring additional venues.

Participated across the full project lifecycle from concept research and visual development through motion design and on-site installation planning.

Established the artistic direction for projection-mapped immersive environments by researching historical murals and ancient paintings, deconstructing visual motifs (flowers, clouds, hand gestures), and recomposing them into large-scale projected imagery.

Designed a complete NPC host character system including facial design, costume breakdowns, turnaround sheets, and expression/outfit variations, serving as the basis for 3D models deployed in both the physical exhibition and VR experience.

Created 10+ atmospheric scene illustrations emphasizing dramatic lighting and spatial mood for immersive projection sequences.

Developed motion concepts for projection sequences incorporating symmetry, kaleidoscope, and particle effects, with color correction calibrated to physical space conditions and interaction with on-site sculptures and fabric installations.

Designed interactive visitor experiences, including touch-responsive visuals narrating the evolution of stone-carved calligraphy.

Coordinated with the National Museum on safety, religious sensitivity, and curatorial standards for Buddhist-themed content.

6. Team WANG Design, Visual Artis

Intern, Jun to Aug 2024 · Hybrid Beijing, China

Motion Designer: Independently directed and produced an official music video for a signed artist (72K+ YouTube views), managing the full pipeline from visual direction and artist collaboration through motion graphics, animation, typography, and final edit.

Developed 5 to 6 logo animations and opening sequences in both 2D and 3D for multi-platform brand applications.

Designed 3D animated event posters for promotional campaigns.

Brand Designer: Designed a complete IP character system across two iterations, totaling approximately 18 full-body characters with backgrounds, accessories, expression sheets, and costume variations, to establish the brand's visual identity across platforms.

Produced celebrity promotional posters, album cover designs, and seasonal campaign graphics.

7. Phoenix TV, Motion & Visual Designer

Intern, Jul to Sep 2022 · On-site Beijing, China

Illustrator: Created a 12-piece character card illustration series reimagining "Along the River During the Qingming Festival" in a contemporary context, reinterpreting historical figures as modern archetypes (e.g., ancient vendors as delivery drivers and bubble tea shop owners). Produced as a branded merchandise collection emphasizing humor, storytelling, and cultural resonance.

Designed a set of children's award certificates in the visual language of "A Thousand Li of Rivers and Mountains".

Motion Designer: Directed, storyboarded, filmed, and edited a complete exhibition promotional and recap video, handling photography, motion graphics, typography, and logo animation.

Participated in on-site exhibition installation in Chongqing, managing procurement, spatial layout, and hands-on assembly of art installations recreating classical Chinese landscapes using contemporary materials.

8. Foreign Language Teaching and Research Press, Designer

Intern,Oct to Nov 2021 · Remote Beijing, China

Designed layouts and typeset 2 to 3 high school Japanese language textbooks, handling content editing, proofreading, and visual formatting for publication.

Edited and enhanced 5 to 6 examination audio recordings for quality and clarity.

9. National Library of China, Visual Designer

Intern, Jun to Sep 2020 · Remote, Beijing, China

Designed 3 to 4 WeChat editorial features on the cultural symbolism of Chinese botanical traditions, pairing original plant illustrations with editorial layout design